For 2017, Coors Light wanted to showcase their extraordinary sustainability efforts by creating a collection of upcycled goods perfect for fun in the sun.
If a brewery born in the Rockies can do their part to make the world a little greener, every one can.
2017 Summer 'EVERYONECAN' National Campaign
The incredibly talented musician, Nashon Holloway, was looking for a re-brand that reflected her small-town roots and organic, soulful voice. I worked closely with her to create a unique hand-brushed logo, digital media advertisements for upcoming shows, and limited edition tour swag. Much more to come!
Digital imedia for launch of new ZzzQuil® Nighttime Sleep-Aid flavors—exclusively available at Target.
For The Win Recreation, a Denver-based startup that specializes in event & bar games, desired a fresh + edgy look to call their own. They’re proud to design and produce their games by hand in the heart of Denver, so combining that pride with the fun inherent to their range of social games, paved the way for a bold aesthetic that’s just as simple as it is versatile. I worked with the FTW team to develop their brand logos, print/digital collateral, a custom brand font, and some serious head-swiveling swag.
Rankshape is a brand new digital marketing firm aimed at providing innovative solutions to businesses looking to streamline their digital data, analytics, and efficiencies with ease. I designed their identity, digital/print collateral, UI/UX for their dashboard to launch in the near-future. More to come!
For the 2018 Major League Baseball season, Coors Light partnered with select teams from around the nation to deliver hyper-localized campaigns with the support of Coors Light XP.
One of the most successful regional markets this summer was the Atlanta Braves, which also ordered up an additional campaign for the Hall of Fame induction of Braves legend, Chipper Jones.
2018 WE CLIMB FOR OCTOBER Major League Baseball National Campaign (Atlanta Braves)
America's #1 Detergent
Giving back to those in need is always good, but what does a non-profit like Ronald McDonald House do when they get 500 rolls of toilet paper, yet still desperately need juice boxes?
We wanted to make donating essential supplies easy, efficient and fun by developing a widget that tracks inventory, highlights the most needed items and encourages more people to get involved with their local RMHC charity.
Ronald McDonald House Charities 'Home Team'
For the 2017 NCAA Football season, Coors Light was primed to elevate game day for every college football fan across the country. Not only did we help Coors establish a presence in nation-wide retailers, bars and key alliance markets—we launched their loyalty rewards app, Coors Light XP.
While college football fans are gearing up for game day, Coors Light XP makes it even easier to earn awesome prizes, travel packages and local team exclusives throughout the season.
2017 EXPERIENCE EVERYTHING FOOTBALL National Campaign
I don't know about you, but I only deep clean about twice a year. For all the messes in between, there's Swiffer.
Swiffer Re-Brand Launch & "Stay On Top Of It" campaign
Doing laundry has always been one of the most time-consuming chores people still have today. But what if you just need that one shirt clean for a meeting in the morning, or those jeans freshened up before a dinner date?
Swash® is an in-home laundry care appliance that was developed by Tide and Whirlpool to de-wrinkle, refresh, restore and preserve the fit of your clothes in just 10 minutes.
Interactive retail kiosks and a wide array of informative materials were developed for it's launch in 2014.
2015 POPAI OMG Display of the Year
We all know Corona is a beer born and brewed for relaxing on the beach. But that doesn't have to mean sandy butt-cracks and sunburn. Corona wanted to encourage everyone to 'Find Their Beach', and win exclusive getaways to wherever that beach was; music concerts, sporting events, outdoor excursions and beyond.
2013 Summer 'Win Your Beach' National Campaign
If there's any US state that completely embodies Corona's 'Find Your Beach' campaign, it's the beautiful state of California.
Whether your beach is shredding the slopes of Mammoth or surfing the shores of Coronado, it all feels complete with a Corona in-hand.
Regional campaign celebrating the culture & geography of Northern & Southern California
Spot for Pampers Gentle Care Diapers, available at Target.
As an avid illustrator, ALL of my commercial work begins just like this; Pencil-On-Paper.
While it’s true not all of these conceptual sketches came to life in the real world, the strategic thinking and vision is something I’d love to share with you!